Google Sheds Light on AI Content and Its Treatment

Google is setting the stage for a new policy concerning artificial intelligence (AI) generated content and its Expertise, Authoritativeness, and Trustworthiness (E-A-T) evaluation. This revelation came to light during the Google Search Central Live Tokyo 2023, where Gary Illyes and other Google representatives shed light on Google’s stance on AI-generated content.

Japanese search marketing expert Kenichi Suzuki summarized key insights from the event in a blog post. It was highlighted that Google does not differentiate between AI-generated and human-generated content. What matters most is the quality of the content.

The EU is currently urging social media firms to label AI-generated content voluntarily. Google encourages this for AI-generated images using IPTC image data metadata but doesn’t extend this recommendation to text content. Google leaves it to the publishers’ discretion to label their AI content.

A major point raised was the necessity for human editors to review AI-generated content before publication to ensure quality. The same applies to translated content.

Google reiterated that their algorithms favor natural content, as they are based on human input. Hence, human-generated content tends to rank higher.

An interesting debate revolved around the E-A-T of AI-generated content. As AI lacks experience in any topic, it’s challenging for AI content to meet the E-A-T quality threshold. Google is internally discussing this and planning to announce a policy soon.

The policies regarding AI are in a state of flux due to the uncertain trustworthiness of AI. It’s advised that publishers focus on maintaining content quality amidst these changes.